Las Viandas

Las Viandas Selection is a company that brings gourmet products to all kind of customers. This project meant a complete redesign and positioning of the brand. I worked to create an complete brand redesign that could perfectly represent a company that is dedicated to offer quality products.

The black color was maintained from the old brand image, as it is the color of sophistication and formality. The straight lines that appear all over the image, bring solidity to the brand.