Burodecor is a furniture seller that was born more than 50 years ago. This spot corroborates it.
We were tasked to refresh the whole branding while maintaining some elements that old customers could recognize. We decided to maintain the colour (that we made a little darker) and change the rest of the brand elements.
We also wanted to project a style which is timeless because that’s what their furniture is. The main products that this store sells, are chairs and desks. The «B» represents exactly those two objects. The result is a strong design system based on a big and bold logo accompanied by full plain green backgrounds.