Koiné is a psychology centre in Madrid that offers both virtual and physical appointments. In the path of digitization, they asked us to create a new branding that could work perfectly through all formats.
The logo represents the support that a psychologist gives to his/her patient. The “K” which is the psychologist, brings up the “O” which is the patient. The whole brand expresses calm and proximity. Two feelings that Koine´s founder wanted to express to her clients in every brand element (office, social media, brochure, etc).
Client: Koiné Psicologos
Credits: Robert Abecasis (motion graphics)