Lagoon Beauty is a consciously curated e-commerce of clean makeup, skincare and wellness brands.
We were tasked to create a brand identity with a strong visual system that could make the brand stand out in the cosmetic business world.
We chose a unique colour palette that can be recognized instantly. The logo was already created so we focused on the rest of the brand elements. We created a visual design system based on colours and shapes that could be adapted to any format (blue background, red rectangle and pink circle). The result is a dynamic and memorable brand.
Client: Lagoon Beauty
Credits: The Digital Perspective (web code)