Mallorca Vi de la Terra is the brand that represents the wines created on the Spanish island. The challenge was not only to create a brand that could represent the main characteristics of all the wines of this group but also to build a visual identity that could serve as umbrella under which more than 50 different wines would live.
The logo represents the three main elements of the wines created in Mallorca: crops, grapes, sea.
The colour palette also refers to these three elements. We created a unique but dynamic visual identity to help these wines to be recognized internationally.
Client: Vi de la Terra de Mallorca
Credits: Anouk de Lesparda (proyect manager), Estudio 013 (photography)