Totem creates custom jewellery which connects people with their friends, family, couple or with themselves. Totem needed a rebranding that could represent this connection and that could make the brand stand out from other jewellery brands.
The new logo shows Totem´s main value through the “t” and the “e” which look like they are connected. The font was modified to create original shapes that could make the logo stand out from similar brands.
Credits: Paola Zanchetta (packaging), Yuichi Kimura (photography)
Tags: Branding, Packaging