The Concrete Home
The Concrete Home builds modular concrete houses that can be 100% customized. The company, which started being a family business, has grown very fast in the last 5 years. The Concrete Home needed to refresh and strengthen their corporative image to be aligned with their new customers that approach the company looking for a premium and excellent service.
We were tasked to design a brand that could reflect the minimalism of their constructions and the premium finish of their houses. We used the modular shape of their houses as one of the main components of the visual identity. The logo represents the front of the houses and depending on the logo´s version (full, short, isotype), this shape gets bigger or smaller. The “H” represents the house entrance.
Client: The Concrete Home
Credits: Sergio Belaire (photography)